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Goblets almost the size of a fishbowl are filled with alcoholic and non-alcoholic beverages. Overdone milkshakes labeled “crazy” are topped with donuts or s’mores. Rainbow beef slider entrees are served on colorful buns.

And there’s the 24K edible gold-draped burger served with more edible gold-dusted fries. It is served with a 24K rich chocolate golden milkshake with more gold, an ice cream bar, macaroons and more. And all that indulgence and gold will cost you $150.

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Step inside the Sugar Factory American Brewery and, well, you’ll feel like a kid in a candy store that also offers fancy candies, frozen treats, and other desserts with dinner. No surprise there are tons of candy here at the Sugar Factory. For starters, there is a retail candy store with hundreds of candies such as sweet candy varieties stored in neat little bags and tied with a ribbon. Then there’s the menu of “crazy” milkshakes and pancakes topped with M&M’s and chocolate cake, plus an extensive menu of savory dishes, burgers, salads and sandwiches.

Not into the extravagant milkshake? Carefree. There are also traditional vanilla, chocolate and strawberry dishes.

At the Sugar Factory’s first location in Michigan, just about everything is over the top, from its famous King Kong sundae with 25 scoops of ice cream, fruit toppings, cupcakes, candy necklaces, gummy bears and more more pancakes filled with Boston cream s’more Nutella.

“We know it’s (Detroit) an up-and-coming city, so we wanted to come and put our mark in the heart of Detroit, Michigan,” said Rula Khoury, Sugar Factory’s corporate events coordinator.

Here’s what you need to know about Sugar Factory:

What is the Candy?

The Sugar Factory is known for its wild dessert creations, as well as a candy store and restaurant with a menu rich in sweets but also with plenty of savory options. It’s also known as a celebrity-friendly spot and one of the most Instagrammable restaurants. The main attraction of the Sugar Factory Goblet Bar is the enormous goblet drinks. Several of the drinks are celebrity-designed and listed as celebrity-tested, including Kendall Jenner, 50 Cent, Dwayne “The Rock” Johnson, John Varvatos, and Nick Jonas.

Where is he?

Detroit is the chain’s first Michigan location to have locations around the world. The restaurant and candy store is located at 45 Monroe on the ground floor of the Campus Martius building in the former Hard Rock Café space. It opened on Labor Day weekend.

How is it inside?

Inside the 200+ seat plaza there is a spacious dining area with two comfortable corner cabins and wall seating along two areas. There’s also seating at the Goblet Bar and an outdoor patio. It is a place to hold a special celebration. The dining room is known for its glamorous setting with its floral wall and candy heart wall, perfect backdrops for selfies. As you enter the lobby of the Campus Martius Building, you are greeted by the large heart-shaped wall of candies – another perfect setting for a selfie.

What is on the menu?

The sugar factory has a huge menu. It’s the perfect place to splurge on a celebratory drink, milkshake or over-the-top dessert. It offers breakfast, brunch, lunch and dinner. On the breakfast menu, you’ll find pancakes topped with a slice of cheesecake or chocolate cake along with eggs, omelettes, eggs Benedict, and pancakes. For lunch there are sandwiches, soups and salads and burgers. There are a variety of appetizers. Dinners range from grilled entrees and pasta dishes to surf and turf.

How much does it cost ?

Prepare yourselves. Things are overdone here, so expect to pay more. “Crazy” milkshakes are $22-$32 for the Campfire Spiked S’mores milkshake and served in large chocolate-covered mugs. The huge tumblers are $39 for those with alcohol and $29 for those without. Cups and milkshakes seem shareable.

The King Kong sundae, which feeds 12, is $99. Pancakes range from $15 for a stack of three to $26 for Strawberry Cheesecake Overload Pancakes. Burgers cost between $19 and $25 and entrees between $19 and $79.

Can they accommodate large parties?

Yes. This is a place for a special occasion. And they also have a menu just for parties. There are packages that range from desserts to those with food offerings.

The Sugar Factory, 45 Monroe St., in the Campus Martius Building, will soon offer a new lunch menu served from 11:30 a.m. to 4:00 p.m. Monday through Friday. Its happy hour is 3-6pm and 9pm-close Monday-Friday. Regular hours are 11 a.m. to 11 p.m. Monday through Thursday, 11 a.m. to midnight Friday, 10 a.m. to midnight Saturday, and 10 a.m. to 11 p.m. Sunday.

Reservations are made through For more information or to book parties, email [email protected] or call 947-219-0700.

Contact Susan Selasky, Detroit Free Press food editor, and send food and restaurant news to: [email protected]. Follow @SusanMariecooks on Twitter.

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