• Senegalese-Italian Khabane “Khaby” Lame is the most followed TikTok personality in the world
  • The internet celebrity has gone from an ordinary factory worker to earning six figures per TikTok post and as a brand ambassador
  • Lame was recently named Qatar National Bank (QNB) brand ambassador for the 2022 World Cup

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The famous Italian of Senegalese origin, Khabane “Khaby” Lame, is the most followed in the world ICT Tac personality and earns $750,000 per TikTok post.

With 152.1 million TikTok subscribers, the internet sensation is said to be on track to earn $10 million this year.

The 22-year-old recently added to his credentials when he was appointed as Qatar National Bank (QNB) Brand Ambassador for 2022 World Cup.

Photo of Khaby Lame and the Ghana 2022 World Cup trophy. Credit: Fortune/Ghanaweb.
Source: UGC

He was announced as a brand ambassador at the bank’s headquarters in Qatar ahead of the world games, which begin on November 20.

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Before the rise of Khaby Lame

While fame seems to have come early for Khaby Lame, he did not achieve success on a set. He went from being a manual laborer in government housing to earning up to $750,000 per TikTok post.

Lame emigrated from Dakar, Senegal to the Turin suburb of Chivasso, Italy with his three siblings and parents as a baby in 2001. He graduated from high school education in the European country and worked as a factory machinery worker until he was laid off at the onset of COVID-19.

He enjoyed his free time by uploading dances and esports gameplay and communicating in Italian.

Fortune reports that he started posting mute or mute messages videos of overly complex life hacks later in 2020. He started garnering a million subscribers a day, and in June 2022 he overtook Charli D’Amelio to become the most followed TikToker in the world.

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Khaby Lame’s agreements with major brands

Prior to the World Cup deal, Hugo Boss, a publicly traded fashion brand with a market capitalization of $3.7 billion, paid Lame $450,000 to appear in its Milan Fashion Week show with a singular TikTok video to accompany the strut.

Despite his fame as the most-followed TikToker in the world, he hopes to land a role in a high-profile Hollywood movie to cement his dominance beyond TikTok. Lame is a perfect example of triumphing over the odds and rising from grass to prominence.

Khaby Lame becomes the most followed person on Tiktok

In a related way, YEN.com.gh previously reported that Khabane Lame became the most followed person on TikTok.

Popularly known as ”Khaby”, he is a Senegalese social media personality based in Italy. He is known for his TikTok videos in which he silently pokes fun at overly complicated life hacking videos.

According to reports, he just overtook Charli D’Amelio as the most followed TikTok creator. On Wednesday, 22-year-old Lame passed 18-year-old Charli D’Amelio to become the most-followed TikToker in the world.

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Source: YEN.com.gh


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